Alex has considerable expertise in web analytics, ecommerce, marketing automation and customer relationship management system, and is currently assisting not for profits to upgrade their systems and develop digital strategies. Recently he has written 14 interactive stories for children, produced three touring children’s shows for Victorian government, optimised several ecommerce websites (leading to healthy growth), consulted for a couple of start-ups, and is helping arts organisations set up systems that are compliant with the National Disability Insurance Scheme. He is also a qualified journalist. The online publication that he co-founded in 2002 (ScreenHub.com.au) became the number one site by revenue and traffic for professionals working in the Australian film and television industries. Following the trade sale of ScreenHub, he became editor-in-chief of the combined artsHub.com group of publications. He has considerable expertise in web analytics, ecommerce, marketing automation and customer relationship management system.